A plethora of tips for growing your business exists out there: lists of tips, the dos and don’ts of every aspect of the business from credit control to marketing. But what holds them all together and where is value truly derived? When you started this business it was easy: or rather, it wasn’t easy, it just became necessary to learn as quickly as possible. It looked straightforward, at least. Areas you couldn’t handle you either ignored (usually marketing!) or assigned to someone very focussed on that one function, e.g. accounts. You tried to focus on why you had set up your business in the first place – your core skill and the function that brings in the money, only to find that you were being distracted by things such as your need for a CRM, your need to set up meetings, book travel, get your proposals looking top notch, researching a prospect’s industry and preparing spreadsheets for your accountant and decide on which software tools night improve your company’s efficiency and store its data effectively and usefully. Not only that, but everyone was telling you that you needed to be “all over” Social Media, and yet you haven’t a clue, plus is this REALLY the best use of your time?